Most Mutual Fund Distributors (MFDs) believe that their investors invest only through them or under their ARN. However, in reality, some investors may also invest directly or through other channels. This leads to a potential loss of AUM, which can negatively impact the MFD’s business. To tackle this issue, the best mutual fund software for distributors offers an essential tool known as CAS.
Challenges Faced by MFDs Without CAS
- Loss of Potential AUM: When investors make investments outside the MFD’s ARN, the MFD loses the potential to grow their AUM. These investments could have been under their management, generating more revenue.
- Unawareness of Full Investment Portfolio: Without a comprehensive view of all their client’s investments, MFDs cannot provide holistic financial advice. It’s challenging to give the right advice when you don’t have the complete picture.
- Difficulty in Client Retention: If MFDs are unaware of all the investments their clients hold, it becomes harder to engage them, offer better services, or suggest portfolio realignment. This could lead to a loss of trust and even client churn.
- Limited Control: Without visibility into all the investments, MFDs have less control over their client’s financial plans, which might result in missed opportunities for optimizing the portfolio.
Consolidated Account Statement to The Rescue
Technology in the form of the top Mutual Fund Software in India has evolved over the years to support MFDs in better understanding their clients’ investments. One such feature that plays a vital role is CAS (Consolidated Account Statement).
What Is CAS?
A Consolidated Account Statement (CAS) is a single, comprehensive document that provides details of an investor’s mutual fund investments across various fund houses. It consolidates all investments, regardless of the channel (whether they were made directly, through an MFD, or any other platform).
CAS shows the following:
- All transactions made by the investor, including purchases, redemptions, switches, and dividends.
- A detailed view of the current value of investments.
- Historical records of past investments.
By utilizing CAS within wealth management software, MFDs can see all of their clients’ mutual fund investments in one place, even those made outside their ARN.
How CAS Helps MFDs Understand Investments?
- Complete Visibility of Client Investments: CAS in Mutual Fund Software for Ifa provides a consolidated view of all the client’s mutual fund holdings, regardless of the channel through which they invested. This gives MFDs a complete picture of the investor’s portfolio, helping them offer well-rounded advice and management strategies.
- Identify Investments Outside MFD’s ARN: One of the key benefits of CAS is that MFDs can see which investments are made outside their ARN. This allows MFDs to take strategic steps in getting these investments transferred to their ARN, so that they don’t miss out on potential AUM.
- Better Client Engagement and Retention: When MFDs have access to all the investment details, they can engage with their clients more effectively. With a complete understanding of the client’s financial portfolio, MFDs can conduct portfolio reviews, and suggest rebalancing strategies, so that investors are satisfied.
- Improved Financial Planning: Having access to CAS ensures that MFDs can deliver better financial planning services. With a consolidated view of an investor’s portfolio, MFDs can make sure that an investor’s financial goals are met correctly.
- Accurate Reporting and Analysis: CAS helps MFDs generate accurate reports for their clients. Whether it’s a quarterly review or a year-end performance analysis, MFDs can provide a clear and comprehensive overview of all investments, making their services more professional and reliable.
Key Benefits of Using CAS in Software
- Reclaim Lost AUM: By identifying investments that aren’t under the MFD’s ARN, MFDs can initiate the process of transferring those investments under their management. This helps them grow their AUM and boost their revenue.
- Streamlined Portfolio Management: CAS gives MFDs the ability to see the client’s entire investment portfolio. With this holistic view, managing and optimizing the portfolio becomes much more straightforward and efficient.
- Reduced Errors: When MFDs rely on manual tracking or separate account statements, there is a high chance of errors creeping in. CAS reduces these risks by consolidating everything into one clear statement.
- Time-Saving: Instead of chasing different records from various fund houses or relying on clients to provide the information, CAS presents all the data in one place.
- Compliance and Reporting: Software with CAS ensures that MFDs meet compliance requirements by providing accurate and up-to-date reports.
Conclusion
CAS helps MFDs get a complete overview of all investments, even those not directly under the MFD’s ARN, allowing them to identify potential or lost AUM, they can then reclaim potential or lost AUM and also offer better investments.