PVR Inox’s Ad-Cut Strategy: A Bold Experiment or Risky Gamble?
In a bid to enhance the cinematic experience, PVR Inox, India’s largest multiplex chain, has been quietly trimming advertising volumes across its non-premium screens since April 2023. While its premium screens already adopted a “zero-ad policy” last year, the company rolled out slashing ad time by 20% in mainstream formats. The goal? To reduce audience fatigue … Read more